Google’s worth well over 1 trillion dollars. Why? It is because everyone is clicking on Google Ads advertisement. Google Ads is one of the best platforms to grow your business. Primarily, it lets you to reach the right people when they are looking for whatever that you are selling. When people are actively searching for keywords related to your content, your products and your services, you can be right there.
However a lot of people find it difficult to make their campaign scale and become profitable.
This article is to show you how you can pay cheaper per click in Google ads’s by improving your Google Ads quality score.
The way Google Ads works is you pay money when every time someone clicks on your ads. When they don’t click on your ads, you don’t pay Google money. Here are few hacks you can do to your site if you want to improve your quality score.
Hack 1: Focus on Longtail Keyword
Don’t do broad match. If you go after very specific keywords by doing exact match, your ads will only show up for that specific keyword or phrase. When you go too board, you are going to end up paying more per click as Google is going to show your ads to a lot of people who are not clicking.
Hack 2: Use Nagetive Keywords
Let’s say you are selling mobile phone. When someone types in Apple, you may want to add in the negative keyword of food. If you show up for ads related to Apple and someone is looking for the food you are going to waste money per click and your quality score is going to go down. And your advertisement costs are going to go through the roof.
Hack 3: Group your keywords
A lot of keywords are similar to each other. By grouping, you can create relevant ad text for each group. The moment you put all of your keywords in one campaign and you have the same ad text for all of those keywords, your ad text isn’t going to be relevant for each keywords and a lot of people won’t be clicking on your ads. As a result, your click through rate is going to go down and your quality score will go down. Again, your pay per click is going to the roof.
Hack 4: Continue optimising your ad text
If you Google Ads text is getting more click through than your competitors, your quality score will go up and your cost per click is going to go down. To do this, you will need to continuously change your Ad text and check what works for you. If you are not sure, go to look at your competitors by typing in a keyword and you will be able to see the ad text that other people are using at the top (usually people at the top, have really appealing ad text which is getting a ton of clicks). If you still do not know how to do you, go to SEMrush and Ubersuggest and put in a keyword they will show you the history of all the people who have been bidding on that keyword, their ad copy and how much traffic they got for that specific keyword.
Hack 5: Optimise your landing page
If your landing page is amazing and people go to your landing page and buy. Your quality score is going to go up. Vice versa, if your landing page sucks and make people bouncing back off, Google will not give you a good quality score.
The way you can optimise your landing page is to put your keyword on that landing page. For example, if someone google the keyword “web design” and your landing page also shows “web design”, you are more likely to keep the visitor on your page and covert.
You can also run test on your page by using Google Analytics, Fullstory and Crazy Egg to see where people are getting stuck on your landing page, what they like
and how you can improve on your landing page to create a much better user experience.
Hack 6: Create In-depth Remarketing Audiences
Do you know that the click through rate of remarrking is about 10 times higher than traditional advertising and cost per click cost are roughly a hundred times less?
Not only remarketing is super important, but adding detailed targetting to remarketing efforts makes it all better in terms of spending and conversions.
Therefore, setting up campaigns for people who have already been to your site more than one time. When you do that, that means that audience is already interested in your products or services. It makes easier to target them as they already know you. They are much more likely to convert.
Hack 7: Test different locations
Create audiences based on a location is one of the easiest way to create a segment. A lot of people just use the default settings but this is a big mistake.
There are two ways that you can target location in a Google Ads campaign
- Location-Based keyword
- Geotarget a radius
Try to mix them and do them all at once and see what generate most sales, you will be able to find out some people are not even your right customer in the first place.
Hack 8: Add extensions to your site
According to Google, you will be able to increase your click through rate by 10%-15% by simply adding extensions.
There are many ways to add extensions to your ads.
- You can add more information about specific pages
- You can list address, products, prices, sales, phone, numbers